Product Spotlight was born out of the need for online marketing solutions that can be trusted, as there is such a lot of misinformation out there in the online world that can indeed be very misleading and as a result very costly.
Hi, my name is Schalk Zeeman, the author and creator of Product Spotlight and I have decided to create this website due to the fact that I have suffered from shiny object syndrome and from the so called “gurus” from the dark secret underground online marketing world (that does not exist so by the way), that tricked me into believing that if I simply buy this and that online marketing tool, then I will surely have success overnight and will retire by the end of the year. You know exactly what I am talking about.
I am here to provide you with the good news and the bad news. The good news is that there is indeed a heck of a lot of money to be made through online marketing with more than a million lucrative niches to choose from and more than 4 billion potential customers to sell to. The bad news is that there is no shortcuts and that it is going to cost you a heck of a lot of hard work and dedication in order to be successful online. The good news is that once you start reaping the rewards for your hard work and dedication, you will be delighted that you did, as you will soon start to realise as you start scaling that the potential from online earnings have no bounds.
My Shiny Object Syndrome
The biggest reason in my opinion why people are not successful online is because they have no focus and jump from one shiny object to the other. I am ashamed to say that since I started online marketing I have bought 80 products from other online marketers and I am too ashamed to calculate how much money I actually spent on all these online marketing tools and information that has now simply been gathering dust for several years.
I will confess that some of the software, plugins etc. that I bought from online marketers were great when they worked, but there is a massive pitfall that you and other online marketers need to be aware of.
A Major Pitfall I Bet You Nobody Told You About
Now this pitfall I am about to share with you almost made me to give up on online marketing for good and it resulted in me giving up for a full 4 years before returning to the online marketing world.
What nobody tells you, especially when you are new to online marketing is that you need to make sure that the third party plugins you buy from online marketing platforms like JvZoo, Warrior Plus etc. will continue to be supported by the creators of those plugins. Unfortunately a lot of the online marketers that sell online marketing tools and WordPress plugins via JvZoo and Warrior Plus is just in it for making a quick buck and do not continue to support their software and plugins over the years.
I had around 35 websites out there at some point and I have used various WordPress plugins that I bought via JvZoo and Warrior Plus and then after some years all of these third party plugins I bought started breaking all over my vast amount of websites. You need to understand that I have implemented these plugins all over all of my websites in all my articles, pages etc. and as a result I did not know where to begin to start fixing all the vast amount of issues I was now facing due to unsupported and outdated plugins.
Outdated WordPress Plugins Cause Vulnerabilities
Besides now having so many issues over my vast amount of websites due to WordPress plugins that are not supported by their creators anymore it opened up another massive can of worms. Unsupported plugins that are outdated creates vulnerabilities that can be exploited by hackers.
I Got Hacked By A Terrorist Organisation
So yes, I got hacked as a result of unsupported and outdated WordPress plugins and what made matters even worse is that I happened to get hacked by an extremist terrorist group whose name I will not mention here for obvious reasons, but I can tell you that you do hear their name all over the news all the time. I do not believe that my websites were of course targeted specifically, but I believe it was simply random attacks where they replace your index file in order to get their message/propaganda out to the world. So whenever you typed in any of my website url’s into Google, then instead of my home page coming up, their website propaganda and ideologies will come up with their message to the western world.
My Websites Got Blacklisted
Yes, so as a result of my websites being hacked and now being used as a tool to spread terrorist propaganda, some of my websites got black listed by Google. The combination of it all led to utter frustration as in the blink of an eye all of my hard work and dedication has been destroyed and it all began with unsupported and outdated WordPress plugins. And yes as a result of the combination of all of these events I could not see how I could ever put all that hard work and dedication into starting all over again and that is why I gave up on online marketing for a full 4 years.
What Should You Learn From This
The important lesson to learn here besides that you should not buy unsupported plugins and software from third party organisations or individuals is that you should learn from the experience of others. Do not make the same mistakes I did, learn from my mistakes.
I have realised that if I was ever going to start over then I need to learn not only from my experiences but also learn from those with a lot more experience than I have in order to prevent similar pitfalls that I have described here.
You Cannot Succeed In Isolation
Although I was able to generate a vast amount of online sales before I got hacked, I realised now that you cannot succeed in isolation or at least it is just so much more difficult and more unlikely to succeed in isolation. You need the expertise and motivation from a successful online marketing community.
So I Joined WA
It was just by chance that I heard about WA (Wealthy Affiliate) and after investigating I realised that this community is arguably the most successful affiliate online marketing community in the world, with more than 2 million members. Within this community there is an absolute wealth of expertise and knowledge that I do not believe you will be able to find anywhere else. I am not going to say anything else about WA at this point in time as there is so much to say that I will dedicate a whole article on WA at a later stage.
The point I wanted to make is that in my opinion in order to be super successful online, we need to be part of a community that can support, educate and motivate you and provide that platform where you can learn from the experiences of others.
So Do I Need All Those Shiny Objects
I am here to tell you that you do not need all those shiny objects in order to be successful online. I now only use one trusted premium WordPress theme, called Avada, which is according to Avada’s creators the number one premium WordPress theme out there. Avada has all the WordPress plugins and features you would ever need and this is a reputable company that keep on supporting all of their plugins and themes year after year. I will in the near future create a comprehensive article on Avada and its features. I am not saying that you need to have the Avada theme and that this is the alpha and the omega, as it is different strokes for different folks. What I am saying though is that make sure to buy your online marketing tools from reputable companies or individuals which you know will continue to support their software and plugins year after year.
The Aim Of Product Reviews Via Product Spotlight
The aim of product reviews on especially online marketing tools is to make you aware of the tools that actually work and that I would personally recommend. In many instances the online marketing tools, software or programs featured here in my reviews will be based on my own personal experience and as a result of me already implementing these online marketing tools successfully.
However, to keep Product Spotlight interesting I might also do reviews on products in general, products I think is really cool, trendy and worth mentioning. By not always reviewing products that only has to do with online marketing I do think that Product Spotlight might become a much more interesting place due to variety.
Bringing simplified solutions to the table in order to help others succeed online is the main aim of Product Spotlight. Here at Product Spotlight I aim to provide you with trustworthy product reviews on online marketing tools that works and at the same time also provide you with online marketing tips and training to help you be successful in your online marketing business.
As a secondary objective here at Product Spotlight, reviews on trendy and interesting products not related to online marketing will provide greater variety to keep things interesting.
I would like to leave you with one final quote by Richard Branson: “If someone provides you with an amazing opportunity, but you are not sure if you can do it, say Yes, and then learn how to do it later”.
The internet gave us an amazing opportunity to sell to the world and more and more people are now starting to buy online. We are now presented with an amazing opportunity which we were never entitled to before. I recommend you grab this amazing opportunity with both hands, even if you are not sure where to begin, and then learn how to do it along the way.
Wishing you all the greatest of success with your online marketing endeavours and please do keep in touch if you have any questions. I am here to help you be successful and would like to hear from you.