Online Marketing - An Introduction
If you are considering how to start an online business and what online marketing tools and resources you need, then reading this article is a good place to start. This introductory article to online marketing will give you a good grasp of a variety of online marketing business models to consider, the essential marketing tools you will require to conduct online business and what training courses I recommend for each online business model.
After reading this article, a lot of the recommended tools on this page will make a whole lot more sense to you and the reason I highly recommend you read this article first. This article will open in a new window, so it will be easy for you to stay on this resource page.
The Insider's Guide To Affiliate Marketing
This E-Book is a fantastic resource that will teach you everything you need to know about creating a super successful affiliate marketing business. The great advantage about affiliate marketing is that it is a very low risk marketing strategy that requires a miniscule start-up investment.
With this business model there is no overwhelm of creating your own products, hiring or doing customer support.
David Sharpe, the author of "The Insider's Guide" has been around for many years in the online marketing space and needless to say that he is a very successful and respected online marketer in the online marketing world.
Get your copy of "The Insider's Guide" to start dominating affiliate marketing today.
The New Way To Make Money Like The 1% - Free E-Book
In this free e-book you will discover innovative strategies to escape the rat race. Stop making your boss rich and start building your own online business through the exploration of different passive income business models and how each one will, or won't work for you.
With these passive income strategies you will be one step closer to living the life you always dreamed of.
In this e-book you will explore the following principles:
- The power of passive income, and the secrets behind it
- The ins and outs of every popular passive income model
- Why passive income hasn’t worked for you in the past
- Insider info on how to build a passive income business that’s sustainable
- The ultimate way to take your first step towards a new life without a boss, and without limits
Million Dollar Brand - $4.99
In this E-Book Matt Clark reveals how to build a million dollar brand on Amazon and live life on your terms in just 12 months.
Learn the exact path to freedom and never have to work for someone else again. Matt helped teach more than 30, 000 people the secrets to building a million dollar brand on Amazon. Now he is sharing those exact strategies with you for only $4.99.
Complete Online Marketing System
GrooveFunnels - Free
Ever wished that there is a complete online marketing system out there that can take care of all of your online marketing requirements, all combined within one online marketing platform, instead of having to try duct tape several independent online marketing tools/solutions together?
Now with GrooveFunnels, the complete online marketing system, this is now finally a reality. No more need to sign up to e.g. WordPress, ClickFunnels, ActiveCampaign, SamCart, TapAffiliate, Kajabi, Shopify, StreamYard, Zendesk, GoToWebinar, EverWebinar, Response Suite etc. as all of this functionality and more are now being offered under one roof, the GrooveFunnels platform, and this includes 100% free hosting. The best news of it all is that you are able to sign up for a Free Lifetime GrooveFunnels account with a lot more functionality than you will find with many paid online marketing services, especially when considering unlimited e-commerce stores.
Should you require more functionality than the Free GrooveFunnels account has to offer, then there are two paid options to consider. When paid anually, the starter package will set you back $79 per month versus the $239 of the pro package. If you choose to pay monthly it will come at a cost of $99 per month for the starter package and $299 for the pro package.
Sales Funnel Creator Software
ClickFunnels - $997
Clickfunnels is a website and sales funnel builder for online marketers and business owners and this includes the ability to generate opt-in pages, landing pages, membership websites, squeeze pages, webinars and so much more. The main selling point and purpose of ClickFunnels is the ability to create beautiful sales funnels that convert your visitors into leads and then customers.
ClickFunnels has been around since 2014 and as a result it is a robust battle tested software that simply works. The brain child behind ClickFunnels is Russell Brunson which is respected by many as one of the best markters in the world. So when you buy into ClickFunnels you do not only buy into ClickFunnels, but you also buy into the marketing knowledge that Russell Brunson has on offer.
ClickFunnels offers a 14-day trial and then it is $97/month thereafter for the basic package. It will cost $297/month for the platinum package. (This is ideally what you need).
The best deal is $997 for ClickFunnels Enterprise for a period of 6 months, which includes the Funnel Secrets course.
Sales Funnel Creator Software
Systeme.io - Free
When considering a 100% free all-in-one online marketing platform solution, then it is well worth considering what syteme.io has on offer. It may also be worth comparing the free Systeme.io account with the free GrooveFunnels account, as depending on what it is you are looking for, will depend whether the free GrooveFunnels account or the free Systeme.io account will offer you the best value.
For example, GrooveFunnels offers unlimited e-commerce stores on the free account whereas Systeme.io does not offer any e-commerce stores, but then again Systeme.io entitles you to send unlimited emails whereas you can only send 2500 emails per month when utilising the free GrooveFunnels account.
Saying this, there is no reason why you cannot sign up for a free GrooveFunnels account and a free Systeme.io account and have the best of both worlds.
Some of the features offered by Systeme.io is a funnel builder, email marketing, online course builder, affiliate program, video hosting etc. Systeme.io of course also has paid options that offers more functionality and this is of course also true for GrooveFunnels. However, when it comes to the paid version, GrooveFunnels is unmatched in terms of the value it has on offer.
Click on the button below to start your business for free today!
GetResponse - Free
Getresponse is an email marketing software that enables you to:
- create a mailing list and capture data
- send newsletters to the subscribers on your list
- automate your email marketing using 'autoresponders'
- create automation events based on users' behaviour
- view and analyze statistics in relation to your email campaigns - open rate, click-through rate, sales etc.
Getresponse also offers the following`;
A website builder, web push notifications, live chat, landing pages, webinars, signup forms, paid ads creator and automated sales funnels.
Despite sporting all this functionality, it is as an autoresponder where Getresponse really shines. For building sales funnels I will be much more inclined to utilise a specialised sales funnel builder like ClickFunnels and integrate Getresponse as an autoresponder.
It seems that Getresponse is aiming to follow in the footsteps of GrooveFunnels with the aim of becoming an all-in-one marketing platform, but nothing in the market place gets close to what GrooveFunnels has to offer in terms of an all-in-one marketing platform.
Getresponse has been my number one autoresponder solution for many years and I can personally vouch for it as my number one recommendation.
BLOGGING + SEO TOOLS
Please note that 'Blogging + SEO Tools' also falls under the category of 'Essential Tools' but I decided that this category deserves its own heading. There are two options when considering the creation of a website and a blog. My recommendation is to either use WordPress or GrooveFunnels as they are both very versatile options, only limited to your imagination.
As we already covered GrooveFunnels under the "Essential Tools" section, I will now only focus on WordPress as a website creator and blogging solution. I personally host with a company called, Wealthy Affiliate (WA) that allows me to set up my website with a couple of clicks. You of course do not have to follow suit, as you are free to choose a hosting provider of choice, but you will then be required to install WordPress on their platform.
Recommended WP Theme
Astra Pro - $49
Astra in itself is a FREE WordPress theme which enjoys massive popularity due to it being incredibly lightweight, fast and highly customisable. It also comes with free templates to get you started.
ASTRA PRO, on the other hand, is a plugin that ads a ton of features to the ASTRA theme, which includes LearnDash integration, which makes it easy for you to create a beautiful website offering an online course.
You have the flexibility to turn features on or off, so you only use the features you need.
Recommended WP Plugin
Beaver Builder - $99 1st year then 40% off
If you really want to turn on the magic and add even more functionality to your Astra theme, then look no further than BeaverBuilder.
BeaverBuilder is a WordPress page builder and Astra is optimised for builders like BeaverBuilder and Elementor. With BeaverBuilder you can easily build any type of site, whether it be a Blog, E-Commerce site, Membership site or Landing Page.
BeaverBuilder pretty much works in the same way than Gutenberg, but has very unique blocks and features that you will not find anywhere else. Pre-built landing pages and opt in forms are available and can be imported with a click of a button and the opt-in forms integrates seemlessly with your autoresponder of choice.
BeaverBuilder also offers very interesting animation options for the pages and text you create, e.g. snow falling in the background. Here are a couple of pages I built with Beaver Builder should it be of interest: Jaaxy Keyword Research Tool Page and my home page ProductSpotlight - We Make It Simple
Click on the button below to add the Beaver Magic to your Astra WP theme.
Jaaxy - Free
Jaaxy is a keyword and research platform that was developed by online marketers for online marketers. This keyword research tool enables you to find the best keywords you can rank for in your niche.
Jaaxy is super intuitive which makes this powerul keyword research tool a breeze to use. With Jaaxy you are getting one of the most advanced platforms in the industry for managing all aspects of keyword, website, competition, and market research.
The free version entitles you to 30 searches per month, which I personally do not think is of much value.
I highly recommend upgrading to Jaaxy Pro for the amount of $49 per month, once you start making a bit of money.
Alternatively when you join Wealthy Affiliate Premium, Jaaxy Lite will be included in your membership for free and the difference between Jaaxy Lite and Jaaxy Pro is pretty much negligible.
Best Recommended Hosting
Now this is one of the massive surprises as you will see explained in the video by Jack Chao, after he did extensive research on establishing the best WordPress hosting, not only in terms of speed, but overall. I personally host with Wealthy Affiliate (WA) as I will cover a littler later in this resource article where I stipulate very clearly why WA is my personal preference when it comes to a hosting solution.
Nevertheless, WA hosting is only applicable when you are interested in the WA online marketing training platform, WA online marketing community and the free use of the keyword research tool, Jaaxy as WA hosting is only available to WA members. If this is not your goal then A2 hosting is certainly the number one choice when it comes to a website hosting solution. I highly recommend you watch the video to see the extensive research that Jack Chao did to establish that A2 hosting is indeed the best hosting available for a very affordable price.
In general I recommend you start out with affiliate marketing unless you have your mind set on E-Commerce and you have a clear vision in this regard. The reason for this is that the risk is much lower when selling other people's products and there is no need for you to invest in stock, pay for the branding of products, pay for shipping costs etc.
In general the cost involved of selling other people's products for commission requires a minimal investment. However, should you have your mind set on E-Commerce, then I will recommend some E-Commerce courses in this section, which includes the Amazon FBA model.
Affiliate Marketing Business Model
Legendary Marketer - $7
Legendary Marketer is my number one recommendation when you start out with online marketing. This is a quality training program based on honesty and transparency where you get the opportunity to connect with a vibrant like-minded community.
The essentials you will learn:
- Advertising and online marketing
- Sales Funnels
- Traffic Generation
When you join here you will have the opportunity to sign up for the 15 day business challenge. (The best way to start your online marketing journey, in my opinion).
As you move through the funnel there are loads of individualised products that you can buy should you wish, which will help you greatly in your online journey.
It is worth investing in the Business Blueprint for the amount of $2500 as it will provide you with a step-by-step guide to build your business quickly.
The strategy used to generate leads includes free and paid traffic methods.
Should the price point for the Business Blueprint be too steep for you at present, then in the very least I would recommend you join the Facebook group as well as the Marketers Club, as this will be of great benefit to building your online business.
Affiliate Marketing Business Model
Wealthy Affiliate (WA) - Free
The Wealthy Affiliate community boasts more than 2.5 million members making it the biggest affiliate marketing platform out there.
This is a very unique platform in the sense that you will not get a better deal in terms of website hosting, website support, purchasing of domain names, unlimited domain emails etc. There is a very good reason why I am hosting my WordPress websites with WA and why I choose to buy my domain names from WA.
On top of this you have the ability to create your own blog posts on the WA platform where other members can interact with your WA blog articles and you can even create training for other WA members and you will get paid for the training you created depending on how popular and helpful WA members finds the training you created.
You are able to private message fellow WA members and there are also a 24/7 live chat available where you can interact with fellow WA members.
On top of this you are also provided free of charge with a very powerful keyword research tool, Jaaxy, which I utilise on a daily basis. As mentioned, this is included in your WA membership.
First and foremost Wealthy Affiliate is an online marketing platform that provides you with online marketing training, with the main focus on affiliate marketing. Although there is a lot of very valuable training provided here, the main strategy they teach is SEO which is a free way of generating organic traffic.
This method certainly works and is certainly a strategy that should be adopted by all online marketers, but unfortunately this strategy, although free, is a very time consuming strategy that takes quite a bit of time before you start seeing the fruits of your labour.
An online marketing platform like Legendary Marketer teach a hybrid strategy which relies on both paid and organic marketing strategies and for this reason you will see quicker results, although you are likely to spend quite a bit more money initially on paid marketing, whereas with WA paid marketing is not really preached, although certainly not ignored as a strategy.
One other very unique and very valuable practise in the WA community is the opportunity to ask other WA members to read your website articles and leave you a comment in exchange for returning the favour on their website articles. This gives WA members a massive advantage in terms of article and website SEO. This is very simple to do. There is a website comments thread in WA, so you simply post your article link there and whomever comments on your article leaves their article link in reply in order for you to return the favour.
Wealthy Affiliate has three types of memberships. Free, WA Premium and WA Enterprise. Click on the button below to see what is included with each of these memberships. Please note that the annual price works out cheaper than the monthly price.
E-Commerce Business Model (Amazon FBA)
The Amazing Selling Machine - $4997
The Amazing Selling Machine by Matt Clark has been recognised as the number 1 online training course for the Amazon (FBA) model as long as I can remember and this very training provided here has resulted in multiple Amazon (FBA) millionaires.
After the release of this course, many others that probably learned from this course, went on to create their own Amazon (FBA) courses after they themselves became super successful doing business on the Amazon platform.
I personally worked my way through this course and I can vouch that this course is truly an amazing course without any fluff, that teach you everything you need to know from sourcing private label products, to branding, advertising and eventually the selling process.
This even resulted in a new niche that developed where Amazon FBA experts will build super successful Amazon businesses and then sell it for millions of dollars and then rinse and repeat.
The big advantage of the Amazon (FBA) model is that you are able to build a valuable brand that entitles you to sell your brand for a small fortune should you be able to develop a successful and popular brand.
When it comes to selling affiliate marketing websites that generates good money it will have a lot less value than selling a brand, as through affiliate marketing you are helping others to build their brand in return for commission.
Perhaps you are looking at that price tag and think, wow, that is quite pricey. But if you look at the big picture and the value that this course provides and the resulting potential, then the price is actually quite insignificant. This course are for those that are serious about building a super successful E-Commerce business on the Amazon platform.
Click on the button below to learn more about this amazing opportunity.
Multiple Business Models
Six Figure Mentors - Multiple Price Points
Six Figure Mentors is a very unique platform as here they help you to decide which online business model is best for you. The big difference with Six Figure Mentors is their hands-on approach as they are incredibly serious about your online success.
As a result, they will phone you on a regular basis to follow up with you to see how you are doing in terms of your business goals and if you have completed the tasks/projects that was discussed on the previous phone call.
So whether you would like to pursue affiliate marketing, E-Commerce, Amazon (FBA), selling a service etc. they will guide you on whatever path it is you decide upon.
What I like about Six Figure Mentors (SFM) is that unlike many other platforms they will freely share with you their contacts and resources. Say for example you decide on the Amazon (FBA) model, then any product that you can dream up you can share with Six Figure Mentors and they will have manufacturers ready that will be able to make your dream product a reality (if you keep it realistic of course).
Everything is already in place and taken care of so there is no need for you to go search for your own manufacturers etc. This makes the creation of wealth so much easier if everything like manufacturing, private labelling, shipping services etc. is already in place.
When you choose the path of affiliate marketing then they will provide you with all the tools you require to be a successful affiliate marketer. However, as already mentioned, there are different price points to consider and of course the price point will determine the resources and the level of hands-on support available to you.
GrooveKart - Free
Now here is the crazy thing. You can build unlimited E-commerce stores with a 100% free GrooveFunnels account. Yes GrooveKart is part of the GrooveFunnels suite which I covered earlier in this resource article.
You will be badly mistaken if you think that GrooveKart is inferior to the quality you will experience when utilising Shopify. You may be pleasantly surprised. GrooveKart integrates directly with Ali-Express, Teescape, Slingly, Dropified, Orderlytics, Printful, Teelaunch, GrooveKart Marketplace and LayerApp and this is just the beginning. There are a lot more integrations in the pipeline.
On top of this you may also want to check out GroovePay which has much lower processing fees than competitors like Paypal, Stripe etc. and you will be happy to know that GroovePay is available to the general public too and not only for GrooveFunnel or GrooveKart users.
Shopify - Starts at $29/month
I am perfectly sure that Shopify needs no introduction. The matter of fact is that Shopify is a billion dollar company and the simple truth is that Shopify is a trusted brand and that trust is what helps drive sales for Shopify customers running their E-commerce stores on Shopify.
You can be assured that there is a reason why Shopify is a billion dollar company and that will boil down to excellent customer support and excellent optimisation and integration for the purpose of E-commerce.
I found Spocket to be an excellent integration with Shopify. Whereas Shopify provides the selling platform, Spocket provides the products that can be shipped locally or internationally with ease and it is pretty much an automated experience. If you are interested in utilising Shopify for E-commerce and you do not have your own products to sell, then I highly recommend you to check out Spocket. Spocket has excellent testimonials on their website in their blog section which is well worth a read.
WebinarJam - Starts at $39/month
WebinarJam is my number one recommended Webinar Platform Software. I am sure you would have noticed the numerous amount of YouTube ads that eventually takes you to watch a webinar and I bet that the majority of those webinars you attended was presented via WebinarJam.
WebinarJam is the brain child of Mike Filsaime, which happens to also be the creator of GrooveFunnels. Mike Filsaime simply creates awesome products and he stands 100% behind his products. If you have been sleeping under a rock and you don't know who Mike Filsaime is, then it may come as no surprise that he is respected by many as one of the best online marketers in the world.
There is also a $1 14 day trail available, should you wish to try out WebinarJam for yourself before taking the plunge to sign up to a WebinarJam membership.
For more information on WebinarJam and its array of features, click on the button below.
EverWebinar - Starts at $34/month
EverWebinar is my number one recommended Automated Webinar Software and yes I know what you are thinking .... The branding of EverWebinar looks pretty similar to the branding of WebinarJam and you are perfectly correct in your assumption. Whereas WebinarJam was created for the purpose of live webinars, EverWebinar is created for the purpose of automated webinars and integrates perfectly with WebinarJam.
So what are automated webinars? Well, there are only so many hours in a day and there are just so many live webinars you can do per week. But what if there was a way that you can simulate live webinars without people even realising that it is not a live webinar and you can have several webinars running per day on 100% autopilot. EverWebinar makes this a possibility.
There is a $1 14 day trail available, should you wish to try out EverWebinar for yourself before taking the plunge to sign up to a EverWebinar membership.
For more information on EverWebinar and its array of features, click on the button below.
The Perfect Webinar - $7
Copywriting is essential for success whether you are dealing with sales funnels or whether you are dealing with webinars. In fact it is not only the copywriting that is important but the structure of your sales funnels and webinars are also of utmost importance in order to convert well.
Russell Brunson, the author of ClickFunnels is an absolute expert not only when it comes to building sales funnels but also when it comes to creating the perfect webinar.
"The Perfect Webinar" is also known as "Perfect Webinar Secrets" and according to Russell he spent over 15 years perfecting this script and he personally uses this script to sell all of his products online.
So what is it and why is it so powerful? I can answer both of these questions with one simple statement. "It's a webinar script that helped Russell become a millionaire". Russell stated that it has made him at least 30 million dollars.
VIDEO CREATION SOFTWARE
When it comes to video creation software there are two main categories to consider. Category one are video creation tools that are best for screen recording and the creation of tutorial videos and usually easy to use, even for beginners. In category two you have your more advanced video editing softwares used by professional video creators that are a lot more complex to use and do not always have screen record capability built-in.
Best For Screen Recording
Camtasia Studio - $299.99
Camtasia is a screen recording and editing software that works on both Windows and Mac and is super easy to use, even for beginners. Camtasia is perfect for creating tutorial videos and this is personally my software of choice as the video editing capability is more than enough to create professional looking videos without the learning curve.
However, if your goal is to create cinema quality type videos then you should be looking at video editing softwares like Adobe Premiere Pro, Final Cut Pro or Sony Vegas Pro. These softwares are of course much more complicated to use and screen recording tutorial videos or creating videos that requires beginner editing capability is not the goal here.
A 30 day Camtasia trial is available and the Camtasia Education version is also available at a very reduced price for those that work in the education sector.
Best For Screen Recording
Screenflow - $149
Just like Camtasia, Screenflow is also best known as a screen recording, editing and tutorial creation software and just like I swear by Camtasia as my number one recommendation when it comes to screen recording and tutorial videos, in the same way many others swear by Screenflow.
This means that both Camtasia and Screenflow are excellent choices and many online marketers choose to use both Camtasia and Screenflow in order to combine the features on offer, in order to have the best of both worlds.
Screenflow is only for Mac users. There is also a Screenflow Plus package available, which includes stock media library for an additional $60.
You can try out Screenflow for free, before making a buying decision.
Professional Video Production (Gold Standard)
Adobe Premiere Pro - $20.99/month
Adobe Premiere Pro is the industry gold standard for video production and needless to say my number one recommendation for professional video creation. However, the catch is that Adobe Premiere Pro is certainly not for beginners, but for intermediate to advanced users. This is therefore not plug-and-play like Camtasia or Screenflow which can be easily used by beginners.
Adobe Premiere Pro does not have screen record capability and for this reason, if this is a requirement, then you will have to use an additional screen recording software. Saying this, there are many free good quality screen recording softwares out there that can be utilised.
Adobe Premiere Pro can be used on both Windows and Mac and is only available through a monthly subscription. Adobe Premiere Pro is the gold standard for film and television productions.
Video Compositing Software
Adobe After Effects - $20.99/month
I have included a very informative video for you to explain exactly what the difference is between Adobe After Effects and Adobe Premiere Pro. In short Adobe After Effects is for video compositing creating stunning video effects that can be used inside of Adobe Premiere Pro, which is a tool utilised for the editing and sequencing of your visuals.
Often professional video creators will use both Adobe After Effects and Adobe Premiere Pro together to create their final film or television production.
Professional Video Production
Final Cut Pro - $299
Final Cut Pro probably does not need any introduction. For a very long period of time Final Cut Pro has been recognised as one of the top professional video creation tools on the market and is always on the list when compared with other top professional video creation tools like Adobe Premiere Pro and Sony Vegas Pro.
Final Cut Pro is only available on Mac. One of the big advantages are that once purchased the upgrades are 100% free of charge. You are able to screen record, should that be a requirement.
You are able to download a free 90-day trial of the latest version of Final Cut Pro.
Professional Video Production
Vegas Pro 365 - $399
Vegas Pro 365 is maybe better known as Sony Vegas Pro, but the name changed after the company Magix bought Vegas Pro from Sony.
If you need a quick and easy, yet professional video editing solution, Vegas is a great platform to use and for this very reason Vegas Pro 365 is the choice for many semi-professional video editors. You also have the ability to screen record.
However, when it comes to certain aspects, for example animation, then Premiere is miles ahead of Vegas.
Vegas Pro 365 allows you to either buy the software outright, or you have the ablity to pay for a monthly subscription. The software is only available on Windows computers.
Overall, Vegas Pro 365 is an excellent video editing software and worth considering alongside Adobe Premiere Pro and Final Cut Pro, depending on your requirements, taste and user experience.
GRAPHIC DESIGN - FREE TOOLS
Canva - Free
Canva is probably one of the most valuable tools listed on this resource page. I use Canva for absolutely everything design related and so many marketers and business owners do as well. Just do a Google keyword research tool search and you will be shocked to see how many people search for Canva on a monthly basis and for very good reason. What shocked me even more was when I started to see a lot of television ads for Canva, just giving you an idea of how massive Canva actually is.
The free version will give you plenty of power, so much so that many people only use the free version for the creation of banners, logos, posters, social media visuals etc.
Saying this, there is also a Canva Pro version as well and Canva Pro absolutely overdelivers. Canva Pro will give you access to a lot of premium stock images, premium video footage, premium elements etc. and it will also allow you to remove the background of stock footage with a click of a button and will also entitle you to advanced editing capability.
Pixlr - Free
When you think Pixlr, think Photoshop, without the price tag. I use Pixlr every single day for my design needs 100% free. This is where I do my cropping, editing and resizing of images. I often use Pixlr and Canva in combination which ticks all the boxes for all of my design needs 100% for free.
RemoveBG - Free
It says it all in the name. Upload any image and this tool will remove the background of any image instantly. Yes of course you can remove the background of images in a tool like Pixlr, but this tool is so convenient as it will just instantly remove the background on upload, without even having to click a button.
Traffic Secrets - $9.95
You can have the most beautiful website, the most wonderful looking sales funnels or landing pages, but without traffic it is all pointless. Russell Brunson is the author of "Traffic Secrets" and he is respected as one of the best online marketers in the world. If anyone understands website traffic generation, then it is surely Russell Brunson.
"Traffic Secrets" is one of a trilogy of books written by Russell all linked to traffic generation and sales conversions. "Traffic Secrets" is the last book in the trilogy with the other two books in the trilogy named "Dotcom Secrets" and "Expert Secrets".
"Traffic Secrets" is 100% free of charge, but you are expected to cover shipping and handling cost and the reason for the $9.95.
"Traffic Secrets", "Dotcom Secrets" and "Expert Secrets" are also available on Audible should you prefer to access the content via audio instead. Very handy when you get stuck in a traffic jam daily on your way to work. The drawback however is that Russell is known for overdelivering and going via Audible you will be losing out on the value offered in Russell's funnel when ordering the book from him directly.