I assume you are done playing around on all the free platforms like Blogger, Tumblr etc. and ready to get down to serious business building your own brand or niche website on a personalised domain. The only question that remains: “Where is the best place to buy a domain name?” Perhaps there is a second important question: “How do I find the perfect domain name?”
I will start by answering the second question first.
How Do I Find The Perfect Domain Name?
Two Types Of Domain Names
There are two types of domain names, the so called brandable domains and then also your keyword rich domains. In general people get caught up way too much in trying to include keywords within their domain. The relevance of your domain in regards to your brand and niche is much more important. Remember, ultimately it is the content that you have on your website that will rank for specific keywords and therefore it is not that important to create a keyword rich domain. If you are able to do so and it is still relevant to your brand or niche then of course it is ideal, but certainly not necessary, as it will only target one keyword, whereas the content on your site is eventually going to target thousands of keywords.
What Type Of Domain Should I Buy?
I personally recommend that you buy a .com domain if you could find one that you like. If not, the second best TLD (Top Level Domain) is a .net or .org. Buying a .com domain indicates to Google that you are the “brand owner” and this gives you more authority in the eyes of Google which will certainly help your content to rank within the search engine of Google. The exception to the rule is probably if you have a local business and would like to rank locally. You will then buy a domain with the extension .co.uk for a local business in the UK for example. However if you have an international business and trying to rank globally, then a local domain extension will not be such a good idea as you indicate to Google that you are aiming to rank for the local market. This however does not mean that you will not be able to rank a .co.uk domain for the global market, but it will prove to be more difficult when having to compete with a .com domain for example.
What Is The Best Place To Buy A Domain Name?
In order to answer this question I will provide you with a table that compares some of the biggest domain name providers in the industry.