The aim of this article is to do a thorough webinar software comparison that will hopefully help you decide on the best webinar software that suits your budget and requirements. As amazing and valuable as webinar software platforms may be for your online business, the fact is that webinar platforms that is worth utilising for your online business usually does not come cheap, and as it is an important buying decision, it should be an informed decision based on sound research. However, before delving into the webinar software comparison, it is important to first understand the need for webinars.
- Why Webinars In The First Place?
- What To Look For In A Webinar Software?
- Everwebinar Highlighted Features
- Livestorm Highlighted Features
Why Webinars In The First Place?
Video is an amazing way to interact with your audience and the reason why YouTube is so incredibly popular. Webinars takes it one step further as during webinars you have the ability to communicate live with your audience which is not the case with someone simply watching a YouTube video.
During a webinar your audience is able to ask questions right there and then which makes it a very interactive experience. This is another reason why Facebook Live, Instagram Live etc. is so incredibly popular at the moment as you are able to interact with your audience right there and then. However, Facebook Live and Instagram Live is very limited in regards to how you can interact with your audience, whereas a webinar platform have so much more interactive tools that allow you to interact with your audience.
Besides the popularity of webinars before the pandemic, it is also a fact that webinars have replaced in-person events and seminars during the Covid pandemic. According to Global Webinar Statistics, nearly 75% of businesses depend on webinars to generate leads when it comes to B2B. For B2C, the number is somewhere between 70% to 77%.
People are creatures of habit and even if the Covid pandemic comes to an end I do believe that the pandemic changed the way in which business will be conducted in the future. A lot of businesses realised that business can be conducted online and therefore a lot of money can be saved when considering renting a physical business space. Webinars also became very popular for teaching students online due to the fact that schools were shut.
Saying this, we need to make a clear distinction between webinar platforms like Zoom and Webinarjam for example, as although Zoom is great for general face to face meetings, it is not the kind of webinar platform with the infrastructure and versatility for doing online business.
Webinars Are Incredibly Versatile
Live webinars have so many aspects to it which makes it an incredibly versatile and powerful tool. You can use videos from YouTube or from your computer within your presentation, it allows for powerpoint presentations to be utilised within your webinar, a whiteboard for illustrations to your viewers on the fly, able to share website links with your audience there and then etc. This makes webinars an incredibly powerful tool for teaching, training and selling.
Webinars Generate An Insane Amount Of Money
Have you ever considered how much money is generated during a well put together webinar promoting the right types of products? Well we are talking about tens of thousands of dollars. Yes thats right, tens of thousands of dollars generated in one single webinar and the reason why some will be willing to pay up to $4000 for professionals to put together a professional webinar presentation for them, if they feel that they are not able to do so, or simply do not want to spend the time in doing so.
I am not sure if there are more expensive done for you webinar packages out there, but the most expensive I have seen used to be a $4000 investment for the Guru Package inside of the Webinarjam membership platform. Yes, you heard me right, $4000 for setting up one professional done for you webinar, utilising the Webinarjam platform.
I don’t believe they are offering these done for you packages anymore, but when they were still offering it they were boasting this rhetorical question: “Imagine if your first webinar is to convert in the 5-figure range?”. The 5-figure range sounds to me like a very bold statement, but even if it is an exaggeration (which it probably is not), the fact remains that marketers generate an insane amount of money through the utilisation of webinars. The kicker is that I don’t believe they would have offered these packages if no one was buying it.
Webinar Platform Purpose
Just to be clear, there are of course many different types of webinar platforms out there. Some webinar platforms are best suited for conferencing whereas other webinar platforms are more suited to selling. The best webinar platforms I am focusing on here is those best suited for selling as this is ultimately the purpose of Product Spotlight – to teach and recommend the best ways/tools for building a successful online marketing business.
What To Look For In A Webinar Software?
Before proceeding with more information on my list of best recommended webinar platforms and their pros and cons, here are the best ones I picked.
There is a reason why Webinarjam is the webinar platform of choice for more than 50 000 businesses across 40 different industries. How many times have you seen a YouTube ad pop up where you get invited to join a webinar? Many a time I am sure, and 90% of the time when you decided to join the webinar, what webinar software was used? Yes, you got it, Webinarjam. Webinarjam is certainly by far the most popular webinar software utilised today.
One of the best features of Webinarjam is that it can accommodate up to 5000 live attendees which is one of the most I have seen with any quality webinar platform custom built for the purpose of selling, especially at that price point. It’s closest competitor, Livestorm, can only accommodate up to 3000 live attendees and that is only available on a custom plan, so you can just imagine the price point. This makes Webinarjam the clear winner when it comes to value for money.
One other outstanding feature of Webinarjam is it’s ability to convert your webinars into full-fledged money-making events with live offer displays.
Webinarjam Highlighted Features
Pricing: $39/month to $379/month
Remember: 14 Day Trial at $1 Option Available
If you are looking for a sales driven evergreen webinar solution, then look no further than Everwebinar. Although live webinars are amazing, you can only be in one place at a time and how many live webinars can you really do in a week? But what if there was a way that you can schedule an unlimited amount of pre-recorded webinars that simulates live webinars so closely that your attendees will not even realise that it is not a live webinar?
With Everwebinar this is indeed possible and that is why Everwebinar is an absolute sales machine which integrates perfectly with Webinarjam. Everwebinar is incredibly flexible, not only does it integrate with pre-recorded webinars, but you can load any YouTube video or video stored on your computer into the Everwebinar system.
Everwebinar Highlighted Features
Pricing: $34/month to $99/month
Remember: 14 Day Trial At $1 Option Available
Livestorm is considered by many to be one of the best webinar softwares out there and is certainly worth your consideration. If you are looking for free webinar software that lets you run unlimited webinars, you should try out Livestorm. They offer a free plan but it comes with quite a number of limitations. Only 10 people will be able to attend your webinars and your webinars can be no longer than 20 minutes. There can be 4 participants/hosts per meeting.
Considering the limitations of the free plan, it will probably not be of much use besides having the opportunity to check out Livestorm for free and to see if it meets your requirements before making the decision to upgrade.
You can use Livestorm for on-demand, live or pre-recorded online events. Livestorm’s modern, intuitive platform lets you host professional events from your desktop or mobile. You can choose from a host of features to create registration pages, send emails, chat with your audience, launch polls, answer questions, or track engagement – all in one place. The premium account entitles you to up to a 1000 live attendees and a custom plan is also possible that will entitle you to up to 3000 live attendees.
Livestorm Highlighted Features
Pricing: Free To $307/pm. Custom Plans + Pricing Also Available.
Getresponse is an email marketing platform by trade, but it also comes with decent webinar features at a very affordable price. In fact, it seems that Getresponse has the aim to become an all-around marketing solution as they also offer landing pages, conversion funnels, a website builder, marketing automation as well as a live chat feature. So if you are looking for an all-around marketing solution that includes webinar capability, then Getresponse is certainly worth your consideration, despite the fact that the webinar capablity of Getresponse is not quite up there as yet with some of the more specialist webinar marketing tools like Webinarjam, Livestorm etc.
Getresponse Webinar Platform Highligthed Features
The pricing of Getresponse is an interesting one as each package includes multiple features for example email marketing, conversion funnels, landing pages, a website builder, live chat etc. on top of gaining access to the Getresponse webinar platform. So when you consider the price you need to keep in mind that you are paying for a lot more than just a webinar platform. Despite all of these features included, you may be surprised that Getresponse still comes out to be cheaper than many of the specialised webinar solutions like Webinarjam, Livestorm etc. mentioned above.
So despite Getresponse not being at the top of my list of recommendations when it comes to choosing the best webinar software out there, the webinar platform provided by Getresponse is certainly decent and considering Getresponse being a top notch email marketing solution, Getresponse is certainly worth checking out, also when considering a webinar software solution.
The cheapest package on Getresponse that includes access to the webinar platform costs $35 per month and includes marketing automation, webinars with 3 team members, contact scoring and tagging, advanced segmentation, access to 5 sales funnels and a contact list of up to a 1000. This is however if you pay for 24 months in advance. If you pay annually it is a little bit more expensive and if you pay monthly yet a little bit more expensive. The price point mentioned however is for a contact list of up to a 1000 subscribers. Once you up the amount of subscribers you can have on your contact list, the price will also significantly increase. Please note that of course the price is subject to change. The price provided was at the time of writing this article.
You have probably seen some posts out there that compares the best webinar softwares with a title like “23 Best Webinar Platforms in 2022”. Now although there is probably nothing wrong with a post like that, in my mind it certainly does not help the reader that is trying to make a decision on the best webinar software to buy, to come to a decision.
For this reason I decided to point out to you what I believe to be some of the best webinar software solutions keeping in mind the features, quality, support and of course the price. Also, as I already mentioned under the heading: “Webinar Platform Purpose” , there are of course many different types of webinar platforms out there. Some webinar platforms are best suited for conferencing whereas other webinar platforms are more suited to selling. The best webinar platforms I focused on in this article are those best suited for selling, as this is ultimately the purpose of Product Spotlight – to teach and recommend the best ways/tools for building a successful online marketing business.
Are you using any of the webinar platforms I recommended here? If so, I would like to hear your opinion on your experience with these webinar platforms. If you enjoyed this article or found this article helpful, then please let me know in the comments section. Should you have any questions, opinions or other recommendations, then you are also more than welcome to let me know. Wishing you the very best of success with your webinar marketing endeavours. Looking forward to hearing your webinar success testimonials 🙂